Strategy Execution

Closing the performance gap between goals and implementation is crucial. We identify how the implementation of strategy can truly become effective, considering both substantive and holistic organizational perspectives.

Only 60% of strategic goals in organizations are fully implemented. Challenges typically arise in five areas:

  • The strategy itself is not clear, at least upon closer inspection.
  • There is a lack of communication and coordination, both horizontally within the management team and between organizational levels.
  • Leadership commitment to actively engage in and support the implementation is lacking.
  • Suboptimal allocation of resources: Often too rigid, while realities have already changed.
  • Poor performance measurement: It is unclear which metrics should be truly driven in what manner. Measurement of strategic progress is often insufficient.

A well-formulated strategy is worthless if not activated and communicated to the team. The purpose of a strategy is to provide a framework for everyone in a company. This is essential for setting priorities, making investment decisions, and aligning activities, especially in dynamic and unpredictable environments.

Successful strategy implementation involves both strategy mechanics, including instruments like vision and purpose, strategic fields and goals, and breaking down to short-term goals and projects. This also includes adaptable budgeting frameworks and efficient resource allocation.

On the other side is the strategy culture, the effective way teams collaborate and align activities toward a common goal.

We diagnose the biggest gaps and levers for more effective implementation and help decision-makers step into the implementation process.

Growth Strategy

Defining a robust strategy is more crucial than ever in a rapidly changing business environment. We understand the volatile market environment of your company, quantitatively evaluate options, and define viable growth strategies.

We work with entrepreneur and management teams, focusing on very dynamic and growth-driven environments to sharpen market understanding. This includes building bottom-up market models and research, quantifying the actual addressable potential, and evaluating possible new business fields.

We define new business models and the implications for their implementation and scaling. Quantification in business models and integrated financial models is part of our strategy work.


OKRs are a highly effective and powerful instrument for us in executing strategy. We guide you in designing, implementing, and hands-on introducing OKRs. Always with a strong focus on strategy execution, always on par with top management and teams.

Objectives and Key Results are a proven framework to translate corporate strategy into measurable goals. While strategy and KPIs provide the framework, OKRs are the tool to improve priorities, focus, and alignment in an organization.

Often, positive cultural changes are triggered, breaking down silo thinking and enabling more teamwork. For management teams, OKRs provide a way to regularly communicate and adjust strategic goals. People who define OKRs regularly reflect on the company’s strategic goals and how their work is intended to contribute to achieving them.


Having founded and scaled digital companies ourselves, we assist you with the challenges that arise in digital, sustainable transformation contexts. As genuine sparring partners on an equal footing, with energy and pragmatism.

Ben Horowitz

“Sometimes an organization doesn’t need a solution;
it just needs clarity.”

Selected Case Studies

Examples of our work

Introduction of OKR in the Innovation Area at Covestro
After defining the strategy, scaleon implemented a comprehensive OKR approach to transparently define goals and align them across the entire function. Over a period of 18 months, scaleon guided the company for the genuine integration of OKRs into the management culture of the department.
Pfeile klein
Cases| OKR| Strategy
Quarterly Business Review bei Elia Group
Im Rahmen der umfangreichen Transformation bei Elia, Aufbau von QBR als strategisches Steuerungsinstrument und Begleitung des Roll-outs über die Produktcluster. Scaleon arbeitete hier sowohl konzeptionell am Design des Systems als auch hands-on bei der Unterstützung der Teams in der Anwendung.
Pfeile groß
Cases| OKR
OKR as a Strategic Management Framework in a Financial Services Provider
An established financial services company, as part of its transformation strategy, needed to enhance result transparency and operational speed. Scaleon embedded Objectives & Key Results as a goal-setting system among more than 200 executives and employees across all business units.
Cases| Strategy
Growth Strategy for a SaaS Company
A rapidly scaling SaaS company sought assistance in developing its long-term growth strategy. The scaleon team conducted a comprehensive co-creation process with the client's team to define a clear growth roadmap and a quantified business case.
Treppe mit Formen
Cases| OKR| Strategy
Strategy Development at SCHUNCK Group
With over a century of experience in providing comprehensive insurance solutions for the logistics industry, the SCHUNCK Group is now on the verge of significant digital and cultural innovation. These innovations and business models are central drivers for the upcoming growth.
Commercial Due Diligence for a Tech Investment
A growth fund sought to assess opportunities and risks before investing in a real estate technology company. Scaleon conducted a due diligence study during which all aspects of the company were examined, including market opportunities, the business model, and the scaling strategy.