Growth Strategy

“If you don’t know where you are going, any road will take you there.”

In today’s fast-changing business environments, defining a robust, resilient business strategy is more important than ever. We understand your volatile market environment and implement highly flexible yet effective growth strategies.

We have an end-to-end perspective on strategy. We start with your vision and mission, determine corresponding action fields, and define crisp and clear strategic goals. Execution is based on consistent metrics that ensure you achieve your goals.

We do not work with a set of standard strategy frameworks although we value smart thinking and structured problem-solving. We have a clear focus on digital, growth markets.

We believe that the outcomes of a well-defined strategy development process should be:

Market view: A clear understanding of the market opportunities, drivers and challenges. We start with strong hypotheses, defined with the client’s senior management team. We seek to develop a comprehensive, quantitative view of current and potential target markets, including near- and long-term growth opportunities.

Strengths and weaknesses: Every business is different. It has specific assets, knowledge and skill sets. The definition of an effective growth plan requires an understanding of both strengths and weaknesses.

Vision and purpose: A clear direction of travel is essential. A project plan alone is not sufficient to align an organization around a common goal and to motivate its people. One of the first steps towards a sound strategy is to identify a North Star that holds true even when circumstances and conditions change.

Scaling model: We are all about growth. We place strong emphasis on identifying the essence of the scaling engine as the reference point for strategy. A clear understanding of this essence will lead to the right processes, organization and KPIs for business management.